Yhteisömyynti: Lähteitä ja lisätietoja

LÄHTEITÄ JA LISÄTIETOJA:

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Bruhn, M., Schnebelen, S., & Schäfer, D. (2014). Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities. Industrial Marketing Management, 43(1), 164-176.

Carvalho, A., & Fernandes, T. (2018). Understanding customer brand engagement with virtual social communities: A comprehensive model of drivers, outcomes and moderators. Journal of Marketing Theory and Practice, 26(1-2), 23-37.

Cheng, F. F., Wu, C. S., & Chen, Y. C. (2020). Creating customer loyalty in online brand communities. Computers in Human Behavior, 107, 105752.

Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities. Internet research.

Gharib, R. K., Philpott, E., & Duan, Y. (2017). Factors affecting active participation in B2B online communities: An empirical investigation. Information & Management, 54(4), 516-530.

Heinonen, K., Campbell, C., & Ferguson, S. L. (2019). Strategies for creating value through individual and collective customer experiences. Business Horizons, 62(1), 95-104.

Hsieh, P. L., & Wei, S. L. (2017). Relationship formation within online brand communities: Bridging the virtual and the real. Asia Pacific Management Review, 22(1), 2-9.