Osallistaminen: Lähteitä ja lisätietoja
LÄHTEITÄ JA LISÄTIETOJA:
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Blocker, C. P., Flint, D. J., Myers, M. B., & Slater, S. F. (2011). Proactive customer orientation and its role for creating customer value in global markets. Journal of the Academy of Marketing Science, 39(2), 216-233.
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