Osallistaminen: Lähteitä ja lisätietoja

LÄHTEITÄ JA LISÄTIETOJA:

Cui, A. S., & Wu, F. (2016). Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance. Journal of the academy of marketing science44(4), 516-538.

Kumar, V., Rajan, B., Gupta, S., & Dalla Pozza, I. (2019). Customer engagement in service. Journal of the Academy of Marketing Science47(1), 138-160.

Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of customer engagement marketing. Journal of the Academy of marketing science45(3), 312-335.

Palmatier, R. W., Kumar, V., & Harmeling, C. M. (Eds.). (2017). Customer engagement marketing. Springer.

Hollebeek, L. D., Srivastava, R. K., & Chen, T. (2019). SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science47(1), 161-185.

Pansari, A., & Kumar, V. (2017). Customer engagement: the construct, antecedents, and consequences. Journal of the Academy of Marketing Science45(3), 294-311.

Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement. Journal of marketing research53(4), 497-514.

Jaakkola, E., & Alexander, M. (2014). The role of customer engagement behavior in value co-creation: a service system perspective. Journal of service research17(3), 247-261.

Kaveh, A., Nazari, M., van der Rest, J. P., & Mira, S. A. (2020). Customer engagement in sales promotion. Marketing Intelligence & Planning.

Sashi, C. M. (2012). Customer engagement, buyer‐seller relationships, and social media. Management decision.

Verhoef, P. C., Reinartz, W. J., & Krafft, M. (2010). Customer engagement as a new perspective in customer management. Journal of service research13(3), 247-252.

Perreault, M. C., & Mosconi, E. (2018, January). Social media engagement: Content strategy and metrics research opportunities. In Proceedings of the 51st Hawaii International Conference on System Sciences.

Kaptein, M., Parvinen, P., & Pöyry, E. (2015). The danger of engagement: Behavioral observations of online community activity and service spending in the online gaming context. International Journal of Electronic Commerce20(1), 50-75.

Blocker, C. P., Flint, D. J., Myers, M. B., & Slater, S. F. (2011). Proactive customer orientation and its role for creating customer value in global markets. Journal of the Academy of Marketing Science39(2), 216-233.

Flint, D. J., Blocker, C. P., & Boutin Jr, P. J. (2011). Customer value anticipation, customer satisfaction and loyalty: An empirical examination. Industrial marketing management40(2), 219-230.

Bortolotti, B., & Alessandro, S. (2019). The Rise of Collaborative Investing.