Leadinhankinta: Lähteitä ja lisätietoja

LÄHTEITÄ JA LISÄTIETOJA:

Meire, M., Ballings, M., & Van den Poel, D. (2017). The added value of social media data in B2B customer acquisition systems: A real-life experiment. Decision Support Systems, 104, 26-37.

Stadlmann, C., & Zehetner, A. (2021). Human Intelligence Versus Artificial Intelligence: A Comparison of Traditional and AI-Based Methods for Prospect Generation. In Marketing and Smart Technologies (pp. 11-22). Springer, Singapore.

Üstüner, T., & Godes, D. (2006). Better sales networks. Harvard business review, 84(7/8), 102-112.

Ramakrishnan, G., Joshi, S., Negi, S., Krishnapuram, R., & Balakrishnan, S. (2006, April). Automatic sales lead generation from web data. In 22nd International Conference on Data Engineering (ICDE’06) (pp. 101-101). IEEE.

Monat, J. P. (2011). Industrial sales lead conversion modeling. Marketing Intelligence & Planning.

Jena, A. B., & Panda, S. (2017). Role of marketing automation software tools in improving or boosting sales. Splint International Journal of Professionals, 4(7), 30-35.