Henkilöbrändi: Lähteitä ja lisätietoja

LÄHTEITÄ JA LISÄTIETOJA:

Amoako, G. K., & Okpattah, B. K. (2018). Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market. Technology in Society, 54, 20-26.

Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2018). Personal branding: interdisciplinary systematic review and research agenda. Frontiers in psychology, 9, 2238.

Gorbatov, S., Khapova, S. N., & Lysova, E. I. (2019). Get noticed to get ahead: the impact of personal branding on career success. Frontiers in psychology, 10, 2662.

Gorbatov, S., Khapova, S. N., Oostrom, J. K., & Lysova, E. I. (2020). Personal brand equity: Scale development and validation. Personnel Psychology.

Harris, L., & Rae, A. (2011). Building a personal brand through social networking. Journal of Business Strategy.

Hu, L. (2021). Self as Brand and Brand as Self: A 2×2 Dimension Conceptual Model of Self-Branding in the Digital Economy. Journal of Internet Commerce, 1-17.

Johnson, K. M. (2017). The importance of personal branding in social media: educating students to create and manage their personal brand. International journal of education and social science, 4(1), 21-27.

Khedher, M. (2015). A Brand for Everyone: Guidelines for Personal Brand Managing. Journal of Global Business Issues, 9(1).

Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online personal branding: Processes, challenges, and implications. Journal of interactive marketing, 25(1), 37-50.

Rangarajan, D., Gelb, B. D., & Vandaveer, A. (2017). Strategic personal branding—And how it pays off. Business Horizons, 60(5), 657-666.

Shepherd, I. D. (2005). From cattle and coke to Charlie: Meeting the challenge of self marketing and personal branding. Journal of marketing management, 21(5-6), 589-606.

Stanton, A. D. A., & Stanton, W. W. (2013). Building” Brand Me”: Creating a personal brand statement. Marketing Education Review, 23(1), 81-86.

Vosloban, R. I. (2013). Employee’s personal branding as a competitive advantage: A managerial approach. The International Journal of Management Science and Information Technology (IJMSIT), (10-(Dec)), 147-159.