Datavetoinen myynti ja datan myyminen: Lähteitä ja lisätietoja

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Hartmann, P. M., Zaki, M., Feldmann, N., & Neely, A. (2016). Capturing value from big data – A taxonomy of data-driven business models used by start-up firms. International Journal of Operations & Production Management, 36(10), 1382-1406.

Huang, O. & Laney, D. (2014). How organizations can monetize customer data. Gartner. Retrieved from https://www.gartner.com/doc/2677518/organizations-monetize-customer-data

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Parvinen, P., Pöyry, E., Gustafsson, R., Laitila, M., & Rossi, M. (2020). Advancing Data Monetization and the Creation of Data-based Business Models. Communications of the Association for Information Systems47(1), 38.

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Wixom, B. H., & Ross, J. W. (2017). How to monetize your data. MIT Sloan Management Review, 58(3), 10-13.