Suositusmyynti: Lähteitä ja lisätietoja

LÄHTEITÄ JA LISÄTIETOJA:

Chen, Z., & Yuan, M. (2020). Psychology of word of mouth marketing. Current opinion in psychology, 31, 7-10.

Haenlein, M., & Libai, B. (2017). Seeding, referral, and recommendation: Creating profitable word-of-mouth programs. California Management Review, 59(2), 68-91.

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.

Ismagilova, E., Slade, E. L., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of electronic word of mouth communications on intention to buy: A meta-analysis. Information Systems Frontiers, 22(5), 1203-1226.

Kumar, V., Petersen, J. A., & Leone, R. P. (2010). Driving profitability by encouraging customer referrals: Who, when, and how. Journal of Marketing, 74(5), 1-17.

Kumar, V., Petersen, J. A., & Leone, R. P. (2007). How valuable is word of mouth?. Harvard business review, 85(10), 139.

Pöyry, E., Pelkonen, M., Naumanen, E., & Laaksonen, S. M. (2019). A call for authenticity: Audience responses to social media influencer endorsements in strategic communication. International Journal of Strategic Communication, 13(4), 336-351.

Van den Bulte, C., Bayer, E., Skiera, B., & Schmitt, P. (2018). How customer referral programs turn social capital into economic capital. Journal of Marketing Research, 55(1), 132-146.

Verma, S., & Yadav, N. (2021). Past, present, and future of electronic word of mouth (EWOM). Journal of Interactive Marketing, 53, 111-128.