Opetusmyynti: Lähteitä ja lisätietoja

LÄHTEITÄ JA LISÄTIETOJA:

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Zhao, M., & Wang, X. (2021). Perception value of product-service systems: Neural effects of service experience and customer knowledge. Journal of Retailing and Consumer Services, 62, 102617.

DeCroix, G., Long, X., & Tong, J. (2021). How service quality variability hurts revenue when customers learn: Implications for dynamic personalized pricing. Operations Research.

Behnam, M., Hollebeek, L. D., Clark, M. K., & Farabi, R. (2021). Exploring customer engagement in the product vs. service context. Journal of Retailing and Consumer Services, 60, 102456.

Masri, N. W., You, J. J., Ruangkanjanases, A., & Chen, S. C. (2021). The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective. Sustainability, 13(8), 4318.

Sun, X., Foscht, T., & Eisingerich, A. B. (2021). Does educating customers create positive word of mouth?. Journal of Retailing and Consumer Services, 62, 102638.

Peng, Y., & Li, J. (2021). The effect of customer education on service innovation satisfaction: The mediating role of customer participation. Journal of Hospitality and Tourism Management, 47, 326-334.

Steils, N. (2021). Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption. Journal of Retailing and Consumer Services, 59, 102375.

Knihová, L. (2021). THE ROLE OF EDUCATIONAL CONTENT IN A DIGITAL MARKETING STRATEGY. Communication Today, 12(1), 162-179.

Gong, T., Wang, C. Y., & Lee, K. (2021). Effects of characteristics of in-store retail technology on customer citizenship behavior. Journal of Retailing and Consumer Services, 102488.

Chen, J., Liu, J., & Chen, M. (2020, July). A Study on the Impact of Customer Expertise on Customer Engagement. In International Conference on Management Science and Engineering Management (pp. 243-258). Springer, Cham.

Abid, A., Harrigan, P., & Roy, S. (2021). A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media. Journal of Strategic Marketing, 29(4), 359-374.

Nicod, L., Llosa, S., & Bowen, D. (2020). Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume. Journal of Retailing and Consumer Services, 55, 102069.

Sari, H., Firmanzah, F., Harahap, A. A., & Siahaan, B. C. (2020). The role of customer education: a repeated cross-sectional study. Journal of Science and Technology Policy Management.

Vigolo, V., Bonfanti, A., & Brunetti, F. (2019). The Effect of performance quality and customer education on attitudinal loyalty: A cross-country study of Opera Festival Attendees. Nonprofit and Voluntary Sector Quarterly, 48(6), 1272-1295.

Feng, C., Chen, H., & Ho, J. C. (2018, June). Promoting the Diffusion of Sustainable Innovations in the cosmetic industry. In 2018 IEEE technology and Engineering management Conference (TEMSCON) (pp. 1-5). IEEE.

Islam, K. A., & Akagi, C. (2018). An exploratory study of customers’ experiences with their financial services’ customer education programs as it impacts financial firm customer loyalty. Services Marketing Quarterly, 39(4), 330-344.

Temerak, M. S., Winklhofer, H., & Hibbert, S. A. (2018). Facilitating customer adherence to complex services through multi-interface interactions: The case of a weight loss service. Journal of Business Research, 88, 265-276.

Bell, S. J., Auh, S., & Eisingerich, A. B. (2017). Unraveling the customer education paradox: When, and how, should firms educate their customers?. Journal of Service Research, 20(3), 306-321.

Abosag, I., Baker, T. L., Hall, K. L., Voulgari, A. D., & Zheng, X. (2017). Antecedents and consequences of liking in retail service relationships in China and Greece. International Business Review, 26(3), 566-578.

Retana, G. F., Forman, C., & Wu, D. J. (2016). Proactive customer education, customer retention, and demand for technology support: Evidence from a field experiment. Manufacturing & Service Operations Management, 18(1), 34-50.

Suh, M., Greene, H., Israilov, B., & Rho, T. (2015). The impact of customer education on customer loyalty through service quality. Services Marketing Quarterly, 36(3), 261-280.

Santos, J. B., & Spring, M. (2015). Are knowledge intensive business services really co-produced? Overcoming lack of customer participation in KIBS. Industrial marketing management, 50, 85-96.

Min-Xue, H., Yong, H., & Ya-Ni, D. (2013, November). How to improve customer participation through customer education: from the perspective of customer readiness. In 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering (Vol. 3, pp. 251-254). IEEE.

Huang, M., & Zhou, X. (2012, October). Research on Customer Education Paradox and the Mechanism. In 2012 Fifth International Symposium on Computational Intelligence and Design (Vol. 2, pp. 355-358). IEEE.

Hibbert, S., Winklhofer, H., & Temerak, M. S. (2012). Customers as resource integrators: toward a model of customer learning. Journal of Service Research, 15(3), 247-261.

Lee, Y., Lin, B. W., Wong, Y. Y., & Calantone, R. J. (2011). Understanding and managing international product launch: A comparison between developed and emerging markets. Journal of Product Innovation Management, 28(s1), 104-120.

Yin, C. Y., & Yang, X. (2009). The impact of customer education on customer participation, functional service quality and trust in restaurant services. International Journal of Services, Economics and Management, 1(3), 233-249.

Eisingerich, A. B., & Bell, S. J. (2008). Perceived service quality and customer trust: does enhancing customers’ service knowledge matter?. Journal of service research, 10(3), 256-268.

Bell, S. J., & Eisingerich, A. B. (2007). The paradox of customer education: Customer expertise and loyalty in the financial services industry. European Journal of Marketing.

Noel, J. L., Ulrich, D., & Mercer, S. R. (1990). Customer education: A new frontier for human resource development. Human Resource Management, 29(4), 411-434.